THE WORLD OF CLEAN
CLEAN is a collection of simple, trusted, conscious, and sustainable fragrances. We creatively directed, designed and photographed social imagery for the CLEAN line of fragrances: CLEAN Classic and CLEAN Reserve. We also supported a bi-weekly eCRM program for both brands designed to be consistent and in tandem with our social media efforts.
While working collaboratively with our content manager and clients, we created a monthly social media calendar, supported promotional offers, and launched new product lines. We sourced props, secured product, creatively directed, shot all imagery in-house and handled post-production and social media channel resizing. We shaped the strategy, creative vision, and established the look and feel for the CLEAN brand portfolio.
2017 Marcom Award Winner – CLEAN Social
CLEAN Classic Social
CLEAN Reserve Social
CLEAN Reserve Social Posts
During our agency’s two year contract we refreshed the CLEAN brands’ eCommerce websites.
CLEAN Brands Landing Page & CLEAN (Classic) Website
Lastly, we helped launch a new line of CLEAN – Reserve Avant Garden. By building an eCommerce website with engaging animation on the homepage, we brought consumers into a “secret” garden fragrance experience.
CLEAN Reserve Avant Garden – Homepage Animation
CLEAN Reserve Avant Garden Website 