THE ECOM LAUNCH OF GERMAN COSMETICS
L.O.V is a German cosmetics brand that wanted to launch in the US on Amazon. We brainstormed ideas to help this beauty brand stand out against the vastness of competitors in the category. We developed key pieces of visual content – a brand store that drives to their product detail pages and enhanced (A+) content for SEO indexing. We advised the client to put budget behind Amazon search advertising to get their brand in front of consumers and drive to the new product listings.
A visually bold design utilizing angles, paired with the pink and black brand colors, created visual appeal and interest. By creating an enhanced (A+) page encompassing a broad product selection, we ensured content could be utilized across their brand portfolio. A comparison chart was included so users could cross shop within L.O.V’s product portfolio.
Brandstore & A+ Page
