As Mondelēz’s eCommerce AOR agency (Scrum50), we lead the creative team throughout our 3 year engagement for multiple initiatives across their portfolio of products.
One of the largest projects was to optimize their digital shelf for the top 300 products. As an agile agency, able to scale and adapt quickly to our client’s needs, we lead a team of staff and freelance to meet this huge endeavor. In less than 2 months we created over 2,500 images. These optimizations included everyday household brands such as: OREO, Ritz, Chips Ahoy!, Trident, Triscuit, Wheat Thins, Toblerone, belVita, Sour Patch Kids, Swedish Fish, Halls Cough Drops and more.
One challenge we had is Mondelēz did not have imagery created for all the brands in their portfolio. We organized and directed a photoshoot in the agency’s content studio to create the new imagery needed. We also directed a team of designers, illustrators, writers, photographers, animator, and a retoucher to coordinate this work effort.
Once completed, Mondelēz was able to syndicate this content across all of their eCommerce channels through Salsify on Amazon, Target, Walmart and grocery retailers.
Check out the Case Study video
THE RESULTS
Trident – #1 Gum Brand on Amazon
Halls – Top Cough Drop Brand Online
2019 Marcom Platinum Award Winner: Winning Digital Grocery Aisles with Amazon Content Optimization
2019 Marcom Honorable Mention: Digital Media | Web Element
2020 Recognized as Salsify Best-In-Class Imagery examples for Heroes (1st Gallery Image), Recipes and Lifestyle
Sampling of eCom content created
We also led the all creative endeavors for the Mondelēz North America and Canada eCom team at Scrum50 from 2018-2021. We worked on numerous projects across their brand portfolio. Some key projects include: OREO A+ Content creation, Trident – We Got Flavor Promotion, Good Thins Rebrand, ePacks Creation & Launch, OREO Mystery Launch (with an Alexa Skill), OREO Gluten-Free Launch, Milka US Launch, Halls Brand Store, Tate’s eCom Launch, and numerous DSP, Loblaws (CA) and Instacart Banner Ad Activations.
OREO A+ Pages
Trident – We Got Flavor Promotion
Sour Patch Kids – DSP Banners (Bulk Packs & Halloween Activation) 