BUNDLING PRODUCTS TO MAXIMIZE PROFIT
One of Mondelēz’s largest initiatives is to make selling snack brands online profitable. The concept of ePacks – bundling brands was born.
One of their most popular ePacks is the 2-Count Cookie Bundle. It contains 56, 2-count cookie packs of favorite consumer brands such as OREO, Chips Ahoy! and Nutter Butter – and it’s available exclusively on Amazon. We created this video search ad to highlight this popular offering in search results. We also optimized this ePack listing for SEO and to be best-in-class by creating cohesive gallery images paired with this video, optimized product description copy, and A+ content. Lastly, we created DSP banners to drive keyword searches to this product.
For the video we storyboarded the concept, collaborated with a writer, sourced music, and art directed the animation.
THE RESULTS
This ePack became their top selling bundle on Amazon.
2 Count Cookie ePack
A+ Content & Gallery Imagery
