CRAVE IT YOUR WAY
Subway awarded Scrum50 with a 6-month trial engagement for their eCRM program. We lead the creative team to design visually bold, craveable, and engaging emails. By creating multiple email segmentations we were able to serve guests more personalized and relevant email content.
The emails were built to be modular so panels can be reused for efficiency in multiple email streams. We boosted engagement by incorporating engaging animated GIFs.
THE RESULTS
The “trial” period was so successful that Subway renewed our eCRM contract for a multiple year engagement.
eCRM
eCRM
The Subway Social Media Director engaged us for a photoshoot to help them develop fresh content. We created mood boards, shot lists, sourced and purchased props, scouted/booked locations, secured talent, and organized pre-production meetings with the creative and client team. Throughout the multiple 2-day shoots, we creative directed the photographer, assistants, food stylists, models, prop placement and styling while collaborating with the client’s social media and operations team to ensure we exceeded their expectations.
THE RESULTS
Subway was thrilled with the quality of the photography and the abundance of shots we able to accomplish on such a tight timeline. Scrum50 was engaged for many subsequent photoshoots.
View the Case Study.
Social Imagery
Social Imagery & Posts
