REAL FOOD FOR BABIES
Beech-Nut baby food is natural and organic baby food made with real, simple ingredients. We worked with the Scrum50 team as Beech-Nut’s AOR from 2016-2018. Supporting the breakthrough campaign of “Turn the Labels Around” we created Ads, FSIs, Trade Show Materials, Digital Banner Activations, and planned and created content for all of their social media channels (FB, IN, Pinterest, Twitter).
In 2017, we launched their new pourable cereals, meltie snacks, puree pouches and new jarred flavors. We started by creating a concept for the pourable cereals key visual. The ad featured a hero photograph paired with custom illustrated icons to call out the cereal’s key features — measuring cap, pourable, and portable. Next, we created a shot list to secure a photography team. Post pre-pro meetings, we secured beauty product, sourced props, and creative directed the shoot photographer, assistants, food stylists, prop placement and styling while collaborating with the team. We directed the post-production retouching, banner design and animation, and handled finalization of design assets across all collateral including file handoffs to vendors.
Pourable Cereals Launch Ad
Trade Show Materials
Social Media
Banner Ads