VISIBLY MORE BEAUTIFUL SKIN
When Dove Visible Care Body Wash was launched we worked with Epsilon (agency) to create concepts for the banner ads. The campaign centered around rough (before) skin compared to smooth (after) skin. We designed rich media banners that illustrated “A count down to visibly more beautiful skin.” One of the banners animated calendar days passing as skin visually transformed. Another banner concept animated rough skin changing into smooth skin after showering with the Dove body wash. Some banner concepts were expandable and played video.
