HIGH-END DESIGN & DIY
Home Depot EXPO Design Centers are specialty high-end interior design stores that cater to affluent DIY customers. Working within their corporate Marketing Department headquartered in Atlanta, GA, we created a series of gift cards designed for retail locations. The series features EXPO’s product lines: wood and granite, countertops, designer rugs, European lighting, and glass tile. The cards were placed strategically throughout the store in their corresponding departments.
Gift Cards
While at EXPO we also designed a lighting brochure. The brochure is a 6-panel foldout poster sized, self-mailer that wowed the consumer upon opening. The creative process included pulling swipes, concepting, creating comps and art directing the photography team at the on-location photoshoot.
Direct Mail Poster