by lisamkay | Jul 5, 2021
LAUNCHING ICONIC EUROPEAN CHOCOLATE Milka is an international, premium European chocolate brand Mondelēz wanted to launch stateside. Scrum50, as Mondelēz’s eCommerce AOR, created this launch exclusively on Amazon. The brand store needed to accomplish two main...
by lisamkay | Jun 29, 2021
BUNDLING PRODUCTS TO MAXIMIZE PROFIT One of Mondelēz’s largest initiatives is to make selling snack brands online profitable. The concept of ePacks – bundling brands was born. One of their most popular ePacks is the 2-Count Cookie Bundle. It contains 56, 2-count...
by lisamkay | Jun 3, 2021
PRIVATE EQUITY INVESTORS KarpReilly is a private equity firm in Greenwich, CT that focuses on investing in premier growth companies in the retail, restaurant, CPG, and beauty industries. We designed their first website and logo over 10 years ago and it was time for a...
