OREO FOR THE THRONE
OREO launched Limited Edition, Game of Thrones OREO cookies while the show was in its final season. As Mondelez’s eCommerce AOR, Scrum50 supported this launch on their largest eCom channel, Amazon.
We designed all of the key components for the launch such as: brand store header, promo panel, and an enhanced content (A+) page. For the Product Detail Page images we focused on the cookie embossments of The Night King, House Stark, House Lannister, and House Targaryen. We designed and art directed a video for each house embossment with engaging animation and sound to be housed in the image gallery.
THE RESULTS
This Limited Edition Pack was all sold out on Amazon in one day. At its height, sales of these packs were going for upwards of $100 and reached collector’s item status.
Gallery Images
Gallery Image Animations
The A+ page is a map of “Westeros” which we renamed WESTOREOS. All of the locations on the map are branded with corresponding OREO products and named in “Games of Thrones” style.
Brand Store Header & A+ Page
