by lisamkay | Jan 17, 2022
REAL FOOD FOR BABIES Beech-Nut baby food is natural and organic baby food made with real, simple ingredients. We worked with the Scrum50 team as Beech-Nut’s AOR from 2016-2018. Supporting the breakthrough campaign of “Turn the Labels Around” we...
by lisamkay | Jan 17, 2022
HIGH-END DESIGN & DIY Home Depot EXPO Design Centers are specialty high-end interior design stores that cater to affluent DIY customers. Working within their corporate Marketing Department headquartered in Atlanta, GA, we created a series of gift cards designed...
by lisamkay | Jul 8, 2021
SUMMERY SALADS FOR KIDS The mission of Newman’s Own is “To Do Good” as they donate all profits from the sales of their products to charity. We worked with agency Scrum50 to launch Newman’s Own summer salads campaign. Every salad you make with...
by lisamkay | Jul 8, 2021
As Mondelēz’s eCommerce AOR agency (Scrum50), we lead the creative team throughout our 3 year engagement for multiple initiatives across their portfolio of products. One of the largest projects was to optimize their digital shelf for the top 300 products. As an...
by lisamkay | Jun 29, 2021
BUNDLING PRODUCTS TO MAXIMIZE PROFIT One of Mondelēz’s largest initiatives is to make selling snack brands online profitable. The concept of ePacks – bundling brands was born. One of their most popular ePacks is the 2-Count Cookie Bundle. It contains 56, 2-count...
