by lisamkay | Jul 7, 2021
CRAVE IT YOUR WAY Subway awarded Scrum50 with a 6-month trial engagement for their eCRM program. We lead the creative team to design visually bold, craveable, and engaging emails. By creating multiple email segmentations we were able to serve guests more personalized...
by lisamkay | Jun 29, 2021
BUNDLING PRODUCTS TO MAXIMIZE PROFIT One of Mondelēz’s largest initiatives is to make selling snack brands online profitable. The concept of ePacks – bundling brands was born. One of their most popular ePacks is the 2-Count Cookie Bundle. It contains 56, 2-count...
by lisamkay | Mar 4, 2011
VISIBLY MORE BEAUTIFUL SKIN When Dove Visible Care Body Wash was launched we worked with Epsilon (agency) to create concepts for the banner ads. The campaign centered around rough (before) skin compared to smooth (after) skin. We designed rich media banners that...
