by lisamkay | Jul 8, 2021
As Mondelēz’s eCommerce AOR agency (Scrum50), we lead the creative team throughout our 3 year engagement for multiple initiatives across their portfolio of products. One of the largest projects was to optimize their digital shelf for the top 300 products. As an...
by lisamkay | Jun 29, 2021
BUNDLING PRODUCTS TO MAXIMIZE PROFIT One of Mondelēz’s largest initiatives is to make selling snack brands online profitable. The concept of ePacks – bundling brands was born. One of their most popular ePacks is the 2-Count Cookie Bundle. It contains 56, 2-count...
