by lisamkay | Jan 17, 2022
THE WORLD OF CLEAN CLEAN is a collection of simple, trusted, conscious, and sustainable fragrances. We creatively directed, designed and photographed social imagery for the CLEAN line of fragrances: CLEAN Classic and CLEAN Reserve. We also supported a bi-weekly eCRM...
by lisamkay | Jul 8, 2021
OREO FOR THE THRONE OREO launched Limited Edition, Game of Thrones OREO cookies while the show was in its final season. As Mondelez’s eCommerce AOR, Scrum50 supported this launch on their largest eCom channel, Amazon. We designed all of the key components for...
by lisamkay | Jun 29, 2021
BUNDLING PRODUCTS TO MAXIMIZE PROFIT One of Mondelēz’s largest initiatives is to make selling snack brands online profitable. The concept of ePacks – bundling brands was born. One of their most popular ePacks is the 2-Count Cookie Bundle. It contains 56, 2-count...
by lisamkay | Mar 4, 2011
VISIBLY MORE BEAUTIFUL SKIN When Dove Visible Care Body Wash was launched we worked with Epsilon (agency) to create concepts for the banner ads. The campaign centered around rough (before) skin compared to smooth (after) skin. We designed rich media banners that...
